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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience AUTH-2099506 the University of California

SKU: 84386016712
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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience AUTH-2099506 the University of CaliforniaMarketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics

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